AI Insights · Timothy · January 2022
Top 5 Convenience Stores Apps Performance in Mexico, Q4 2021
In Q4 2021, mi OXXO led the convenience store app category in Mexico with significant download and active user metrics, while other apps showed varied performance.
In Q4 2021, the performance of the top 5 convenience store applications in Mexico on a unified platform showcased diverse trends in downloads and active users. Here’s a detailed look at their performance:
mi OXXO, published by Cadena Comercial OXXO S.A de C.V., experienced a substantial growth in weekly downloads, starting from 17.6K at the end of September and peaking at 106.8K in the week of October 25. However, by the end of December, downloads had decreased to 71.9K. The app also saw a steady increase in weekly active users, beginning at 46.4K and reaching a high of approximately 175K in early December before settling at 165.2K in the last week of December.
7-Eleven Mexico, from 7-Eleven Mexico, SA de CV, showed a modest but stable download trend, starting at 4.8K and fluctuating slightly to end the quarter at 4.7K. Active users for the app were consistent, with a slight increase from 7.7K in late September to 7.3K by the end of December.
Dollar General, published by Dolgencorp, LLC, had relatively low weekly downloads, beginning at 228 and reaching a peak of 429 in early November. By the end of December, downloads had slightly decreased to 267. Active users fluctuated around 3K, peaking at 3.5K in mid-November and ending the quarter at 3.2K.
The 99 Store, from 99 Cents Only Stores, saw a varied download pattern, starting at 33 and peaking at 444 in late November before ending the quarter at 124. Active users followed a similar trend, increasing from 188 to a peak of 472 in late November and then decreasing to 310 by the end of December.
Circle K Shopping, published by PT. CIRCLEKA INDONESIA UTAMA, had the lowest download numbers among the top apps, starting at 17 and showing minimal fluctuations, ending the quarter with only 10 downloads.
For more detailed insights and data, visit Sensor Tower.